Twitter allows cannabis ads on platforms in US states and Canada where cannabis is legal. company blog and Axios.
Twitter updated its advertising policy on Wednesday. It is the first social media app to allow cannabis advertising in the US. Google last month updated policy Allows advertising of FDA-approved medicines containing CBD and topical hemp-derived CBD products containing 0.3% or less THC in California, Colorado, and Puerto Rico. reddit Allows advertising of “topical, non-ingestible hemp-derived CBD products” in the United States, meta Allows advertising of some hemp products.
“The cannabis space on Twitter is fun, where users tweet about their experiences with cannabis, endorse brands, products and retail locations, as well as for medical, wellness or recreational purposes.” , reflects where the cannabis industry is heading right now: legislative/policy reforms, business development, and community impact.”
According to Twitter mitigation policy There will be more opportunities for “responsible cannabis marketing”.
In both the United States and Canada, advertisers must be pre-approved by Twitter and licensed by the appropriate authorities. You may not target customers under the age of 21. According to Twitter, advertisers can only target jurisdictions that are licensed to promote these products and services online. Additionally, in the United States, advertising may not actually promote or offer the sale of cannabis or CBD unless it is for topical, non-ingested hemp-derived CBD products containing less than 0.3% THC, per government regulations. You cannot
The updated policy also includes various other restrictions. Ads may not use characters, athletes, celebrities, or images/icons that may appeal to minors. You may not use pregnant women or minors in your ads. You may not claim health benefits or make false or misleading claims. And certainly no depiction of someone lighting fat.
Considering who runs the ship, it’s no surprise that Twitter is the first social media platform to pioneer pot advertising. CEO Elon Musk Openly Admitted To Smoking Weed, And He Did During a Joe Rogan podcast interview.
Musk also supports loosening content restrictions on Twitter.company Rollback COVID-19 misinformation policy Shortly after Musk took office.
Twitter’s exit is a risky move, as many brands don’t want their ads to appear next to recreational drug ads. Twitter may be trying to get more ad revenue after reports of advertisers leaving the platform. According to a report from information500 top advertisers have left Twitter since Musk took over the company, with ad revenue down 40%.
