Like many “solopreneurs,” home service professionals have to manage their business while working. top line pro We want to ease that burden so that professionals can focus on their customers.
New York-based Topline Pro (formerly ProPhone) does this by leveraging generative artificial intelligence to provide a way for these businesses to be discovered, build trust among customers, and generate repeat customers. I’m here.
This interface allows you to create custom websites with search engine optimization and publish them in a day. Showcase your expert business by collecting online reviews, scheduling appointments, accepting payments, and more. AI, on the other hand, will generate additional content such as local listings and automated social media content.
Co-founder and CEO Nick Ornitz started the company with Shannon Kay after they met in business school. The inspiration for Topline Pro came from his Ornitz brother, who runs a five million service-based company that does everything from landscaping to painting to cleaning to general contractors. In talking to them and the home improvement retailers he used to work with, he and Kay realized just how dependent these businesses were on pen and paper.
“When I talk to homeowners, they are disappointed or frustrated with the experience. We’re also doing our best to keep the business running,” Ornitz told TechCrunch. “It seemed like a really big opportunity.”
Their first idea, then called the ProPhone, connected plumbers and homeowners via video chat. The co-founder also attended Y Combinator as part of the Winter 2021 batch. But while accelerating their business, many of ProPhone’s plumber customers say they love video calling but need more work and don’t know how to grow their business beyond word of mouth. I was.
That’s when Ornitz and Kay pivoted to Topline Pro. They launched their current subscription offering in January 2022 starting at $75/month. In 10 months, the company has generated more than $25 million in job offers in nearly all 50 states, where he has more than 1,000 monthly subscribers, Ornitz said.
Topline isn’t the only company helping professionals manage their businesses digitally. In fact, this is becoming a hot area for startups to enter and investors to flock. For example, in July Finleyraises $6 million to develop a mobile-first payment management system for businesses.
Earlier this year, Zupperis a provider of productivity tools for field service management and customer engagement that has raised $13 million. Before that, fusie Raised $4.5 million in seed funding for a “digital one-stop shop” for small businesses and independent contractors. pulse technologies raises $15 million for a mobile app that connects craftsmen with on-demand home repair services.
Ornitz says his company is different in a few ways, leveraging GPT-3 to automate unlimited multi-page websites and administrative tasks. And because it’s not a marketplace, customers can be found directly by homeowners online, so they own the relationship without the middle tier.
Meanwhile, today Topline Pro announced a $5 million seed funding round led by Bonfire Ventures and including TMV, BBG Ventures, and a group of angel investors like Squire co-founder Songe LaRon. did.
Plans for the new capital include developing additional applications for generative AI. For example, an application that helps an expert update her SEO, content, and blogs, or an application that helps an expert with marketing. Ornitz also plans to add to her 12 employees at the company in the areas of engineering, product and customer success.
“We want the pros to be discovered by as many people as possible,” he added. “Once we find that pro, we want to make it easier for homeowners to book and even pay. We want to strengthen it.”