Facebook’s parent company Meta has launched a subscription service called Meta Verified. This will allow users to add the coveted blue checkmark to her Instagram and Facebook accounts for up to $15 per month by verifying their identity. , a new monetization channel that has brought mixed success to smaller rival Twitter.
Starting this week in New Zealand and Australia, the subscription service will cost $11.99 per month on the web and $14.99 per month on Apple’s iOS. (The company hasn’t said when it will allow customers to purchase the service from its Android app.) Meta will allow users to verify their identity using her government-issued ID card. . The company says the subscription service also provides “better visibility and reach,” better protection against impersonation attacks, and direct access to customer support.
Meta Verified is “improving reliability and security across our services,” Zuckerberg said on Facebook. directorThe subscription service will be expanded “to more countries soon,” he said, though he didn’t elaborate on the timeline. I asked Meta some additional questions. I will update the story as soon as I get a reply.
After choosing not to charge customers for most services for more than a decade and a half since its inception, Meta’s revenue has taken a hit in recent years after Apple decided to introduce draconian privacy changes to iOS. I’m here. The social enterprise’s ability to track users’ Internet activity. The Zuckerberg-led company, which derives almost all of its revenue from advertising, said last year that Apple’s move would cost him more than $10 billion in ad revenue by 2022.
“Long-term, we want to build a subscription service that has value for everyone, including creators, businesses, and the community at large. We are evolving the meaning of the Verified badge so that you can trust that the accounts you interact with are genuine,” Meta wrote in a blog post.
Subscription services are growing in popularity among social media companies.
Sunday’s announcement follows social platform Snap Launched its own subscription service last yearwhich was converted via Over 1 million users become paying customers Already, and Elon Musk too Revamping Twitter’s subscription service, Twitter Blue, and a blue check mark. Twitter has expanded Twitter Blue to more than a dozen markets in recent months Including India and Indonesia. As of mid-January, About 180,000 accounts According to The Information, he had signed up for Twitter Blue.
Musk has been a vocal critic of the Facebook service and is betting on turning Twitter Blue into Twitter’s main source of revenue. Acquired for $44 billion last year.
The blue checkmark has long been one of the most coveted features of social media platforms. It used to be for public figures like lawmakers, actors, musicians, athletes and journalists.
Musk lashed out at the idea, arguing that the feature should be open to everyone. He previously said that anyone who earned the blue checkmark outside of their Twitter Blue subscription would eventually lose it.
“There are no changes to Instagram and Facebook accounts that have already been validated based on previous requirements, including credibility and visibility, through testing and learning,” Mehta said.
Meta, whose stock price has recovered in recent weeks, is also reeling from the harsh market reaction to its grand metaverse vision. The company that has Approximately 11,000 employees laid off has pledged to cut spending on its Metaverse ambitions over the past two months.reportedly plan another layoff roundsoon.
“The whole point of religion is that it takes a leap of faith. Belief in something you may not be able to prove conclusively. There will be moments that will make you question everything you’ve accepted.Dramatics aside, 2022 is going to be a challenging year for House of Zach devotees, with many going to the brink or the last quarter. “There was a throw in the towel that culminated in the surrender seen in the United States,” Bernstein analysts wrote in a note earlier this month.
“But Meta has found its own creed in efficiency and profitability, and investors now seem to have a leaner, sharper company on their doorstep.”
