Jakarta-based cloud kitchen brand operator Legit Group is eyeing the rest of Indonesia after raising $13.7 million in Series A funding. The round was led by MDI Ventures, the venture capital arm of PT Telcom Indonesia Tbk, the largest telecommunications conglomerate. in Indonesia. Sinar Mas Digital Ventures (SMDV), repeater East Ventures and Winter Capital participated.
This funding follows a $3 million seed round raised by Legit Group in 2021 from East Ventures and AC Ventures. Since then, sales have tripled, according to Legit Group.
Founded in 2021, Legit Group currently operates four unique cloud brands: Pastaria, Sei’Tan, Sek Fan and Ryujin. It covers his 30 locations in Jabodetabek, a metropolitan area of Jakarta. With 80% of its stores now located in Jakarta, the company’s goal with the new funding is to expand into new areas with a large delivery market.
The Legit Group team (left to right): Monica Evanti Andriani, Felix Nugroho, Sendialani, Juliana Tamlin, Bram Hendranate
Before founding Legit Group, Chairman Bran Hendrata spent 15 years in the F&B industry. During that time, he built his F&B company Ismaya Group into one of the largest companies in Indonesia. Hendrata told TechCrunch that he became interested in the cloud kitchen after witnessing the shift to online food delivery during the pandemic. He believed that habits would continue to change after the pandemic. Indonesia’s growing middle class wanted conveniences such as having restaurant-quality food delivered to their homes.
Other cloud kitchen startups in Indonesia include: good and hungryLegit Group is currently working on developing an operating system that will give it an edge over other cloud brand operators, but Hendrata said he’s still on board with the technology as it’s one of the biggest projects the company is working on. I said I was not ready to comment. with new funds.
The startup plans to expand further in Jabodetabek and will also enter Tier 2 cities such as Surabaya and Malang this year. We also plan to launch a new brand with different peak hours than our existing brands in order to make more efficient use of the kitchen.
MDI Ventures CEO Donald Wihardja said in a statement about the investment: MDI Ventures believes our support as a major investor will strengthen his position in the F&B industry and accelerate the growth of his business.
