If you have ever wondered if you can survive the deadly game of red light, green light with a robot girl in “squid game”, you may have a chance to find it. Netflix partners with interactive games and technology companies Immersive game boxFormerly the Electric Gamebox, it provides “squid game” fans with a hands-on experience.
Immersive Game Box built the game based on an in-house “squid game” with a game content studio. Through a recent partnership with Rovio Entertainment, the title has joined the library of licensed IP games, including life-sized “Angry Birds” games.
Because this is a license agreement, the “squid game” experience brings revenue to Netflix when it gets a portion of the admission fee. And as we all know Netflix We need revenue and subscriber growth.
Immersive Gamebox told TechCrunch that it didn’t disclose the partnership’s financial information.
The immersive gamebox, scheduled for release on September 21, transforms the most watched Netflix series “Squid Game” into a life-sized interactive format. In an hour of immersive digital game, you can compete with your friends to overcome all six challenges of red light, green light, dalgona, tug of war, marbles, glass bridge and squid game. As with the actual show, the only way you can move on to the next round is to pass. Every time a player can’t “survive”, you lose “life” and every time you win, you make money with what the company calls your “piggy bank”. (Note: The Immersive Game Box does not give out real cash. After all, this experience is just fun).
In addition, the 3D motion tracking visor and touch screen allow players to enjoy the experience without having to wear a bulky headset.
Multiplayer games can be played by a minimum of 2 players and a maximum of 6 players. We encourage players over the age of 16 to participate. The “Squid Game” experience is available at all immersive gamebox locations in the United States and Europe. This includes Utah, Illinois, Texas, California, Colorado, Virginia, London, and three other venues in the United Kingdom. To book the game, players must pay tickets in the range of $ 24.99 to $ 39.99 (£ 20.62 to £ 32.98).
It will also be available in that new New York location, Just opened today. The new venue is at 81 Essex St on the Lower East Side of New York City.
“People are constantly looking for new ways to keep investing in their favorite content. By rethinking Netflix’s most popular shows in a whole new format, customers stay connected to Squid Game. We can offer more ways to do this, “said Will Dean, CEO of Immersive Gamebox, in a statement.
It is no exaggeration to say that Korean dramas made a big impression on viewers like the hit series. 1.65 billion hours Appears in the first 4 weeks of release. Not to mention the Hundreds of people dressed as Halloween characters last year and the TikTok trend called the “Squid Game” Challenge, which flooded the app in September 2021.
Also, with a budget of $ 21.4 million, The show generated an impact value of $ 891.1 millionAccording to the document obtained by Bloomberg..
Netflix announced in June There is a second season that will be premiered on the platform.
This multiplayer game is far from the madness of the past, MrBeastRecreation on YouTube, which gave 456 competitors the chance to win $ 456,000, will not be like the upcoming Netflix game show.Squid Game: ChallengeThe $ 4.56 million immersive gamebox gives customers the experience they expect to remind their customers that Netflix is a top streaming service with just over 220 million subscribers. Offers.