Startups need capital and often need to raise money from investors. This requires pitching, numbers, statistics and stories. And the time must be correct. According to this CEO, the timing key is easy. Raise money when you are confident.
Weekly TechCrunch LiveInvestors and entrepreneurs share lessons learned from their personal experience. And front CEO and co-founder Mathilde Collin knows about funding. She has raised $ 138 million from venture capital in several funding rounds, including venture capitalist Frederic Kerrest, COO of Okta.They talked about some topics, and the entire TechCrunch Live event is available at YouTube Or through Podcast..
Timing can get or break funding, and Colin advises you to look for external investments when you feel great — feels great like you, the founder. Unfortunately, this may not correlate with your company number.
“Maybe I hired a great person,” she said. “You have just signed a very big customer — anything that gives you great confidence in the future of this company.”
why? According to Colin, investors are very good at assessing whether founders are genuine in their motives. It revolves around confidence and excitement about the company. That is, she always starts her presentation because she’s doing something, even if it gets more complicated as scaling progresses.
Upcoming events for TechCrunch Live
As an investor, Frederick Kerest agrees that he wants to spend time with people who are caring, motivated and interested.
Colin says he evaluated investors based on the needs of the company each time they raised. Then, in the late Series C of the front, she turned to several operators who could provide capital and provide insider views on industry and corporate guidance.
The front turned to Sequoia for Series B, what Colin says continues to be useful. But as her company grew, she felt the need to “reinvent the wheel.” She was able to look at people who previously felt she was in a similar situation and lend her guidance. It turned out to be a series of industry leaders such as Michael Cannon-Brookes of Atlassian, Eric Yan of Zoom, Jared Smith of Qualtrics, and yes, Frederic Kerrest.
These are all the people who laughed and said that Kerest got his hands dirty in running, building and growing his business.
“There is a lot of great value that can be gained from institutional investors,” Kerest said. “At Octa, we were fortunate to be supported by well-known companies such as Andreessen Horowitz, Sequoia and Gray Rock. They will bring a lot of networks. They will bring a lot of ideas on how to grow. They. Will bring a lot of ideas to advisors. “
But there’s still more to set up a company, Kerest said. He pointed out building a sales team or when to expand internationally. Like the CEO of a much larger and similar business, operators can help with important steps.
Nor is it predictable as the round progresses. Colin feels that the founders misunderstand that as the company grows, it becomes more difficult to raise money.
“You need to have a good reason [fundraise]”She said,” I think it’s because everything you do is big. The impact is bigger, and if you fail, it affects your employees, your customers, and more. So that’s it. Definitely not easy. “